The crocodile stands at the rallying point that unites us at the crossroads of cultures, generations and styles.īroadcasted from 27 April 2022, this new campaign will be visible on billboards, TV and social media. It unites as much as it allows everyone to express their differences. This new Lacoste brand campaign features the power of the crocodile. The music appears joyfully with each encounter, to accompany our protagonists as they meet up. It is itself at the crossroads between instrumental rock, country and western and hip-hop. The music of The Sugarhill Gang - Apache reinforces this idea of cultural hybridisation. They are deployed on social media with reels of the Original Kids. Gigs are on every Friday and Saturday so if youre fan of old school metal make sure you head down there. In video, scenes of life are told with humour and lightness by the French director Laure Atanasyan and enrich the campaign with the same mood. Located on China Street in Lancaster, The Pub is the countys home of heavy rock and metal with bands like Loose Cannon covering Iron Maiden and Thin Lizzy at the venue. He mixed his documentary style with a fashion vibe for authentic and spontaneous shots. Famous for the chateaus former infamous owner the Marquis de Sade it is now owned by Pierre Cardin & hosts artists schools & summer music performances. Irish photographer Ronan Gallagher captured these moments. Expect of a mix of the country’s latest buzz bands, cult favourites and one-off performances from more. With this campaign, Lacoste, with its iconic pieces as starting point, installs a new brand tone which is fresh and full of spirit. One of east London’s best basement spots is nestled below the Sebright Arms in Bethnal Green. A skater wears the same bucket hat as a little girl, is it worn over the eyes or up? And what can two ‘socks & slides’ individuals say to each other when they cross paths? On a beach, Marga meets Anis – who could be the same age as her grandson – and is surprised to be wearing the same pink polo shirt as him. To reinforce the authenticity of these encounters, the protagonists are largely embodied by a street casting of people who had never modeled before and took on this role for one day, with spontaneity and freshness. It brings together people who seemed to be on opposite sides. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. These sweet, funny encounters trigger smiles, eye contact and camaraderie. Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. Recent deals include a pair of Adidas Universal trainers, reduced from £85 to £49, and Lyle & Scott jumpers available for £28.05, down from £65. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way. Since 1933, the Lacoste crocodile has transcended time, style and genre – it roams over a limitless range.
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